In the late 1950’s, Lilly Pulitzer hit the scene. Lilly’s husband, Peter Pulitzer, owned some citrus groves, and in order to keep busy, Lilly opened a juice stand in Via Mizner, off of Worth Avenue. Her clothes were getting ruined by juice stains, so Lilly had her dressmaker create a printed shift dress for her…and that was it! Lilly and her friends started wearing the bold, rebellious, printed shifts and resort fashion was never the same. Important Brand Information: Lilly Pulitzer gifts, accessories, and stationery items as seen on this site are licensed through Lifeguard Press.